Is Google Analytics free?

Google Analytics standard version is free of charge. The only “cost” is your data shared with Google.

What is ecommerce tracking in Google Analytics?

The Ecommerce reports allow you to analyze purchase activity on your site or app. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data.

Based on this data, you can develop an understanding of:

• Which products sell well, and by inference, which products are best suited for your customer base and which are supported by your best marketing efforts.
• The revenue per transaction, and the number of products per transaction. For example, if the number of products per transaction is lower than you’d like, you might benefit from offering better quantity discounts, or eliminating shipping costs if customers meet a minimum dollar amount.
• How long (in time and in number of sessions) it takes customers to make the decision to purchase. If your sales cycle is stable, or fluctuates predictably based on product or season, you can use this information (in conjunction with overall sales forecasts) to make reliable predictions about revenue. If customers routinely make numerous visits before they purchase, you might think about a site design that leads more easily to your purchase pages, or options that let users compare your products and prices to your competitors’.